Creator earnings
How much does Callaway Golf make?
About $12,800 to $42,000 for one sponsored post on Instagram, TikTok, and Facebook, or $665,600 to $2,184,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @callawaygolf | 2.2M followers | $7,460 – $22,370 |
| TikTok @callawaygolf | 1.2M followers | $2,760 – $11,020 |
| Facebook @Callaway | 861K followers | $2,580 – $8,610 |
| All accounts | $12,800 – $42,000 |
Show the math
- Instagram 1,000,000 × √2.2 ÷ 1,000 × $5.00–$15 = $7,460 – $22,370
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,760 – $11,020
- Facebook 861,000 ÷ 1,000 × $3.00–$10 = $2,580 – $8,610
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.