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Creator earnings

How much does BYOMA make?

About $11,540 to $42,560 for one sponsored post on TikTok and Instagram, or $600,080 to $2,213,120 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
10.1M followers$7,950 – $31,780
718.6K followers$3,590 – $10,780
All accounts$11,540 – $42,560
Show the math
  • TikTok 1,000,000 × √10.1 ÷ 1,000 × $2.50–$10 = $7,950 – $31,780
  • Instagram 718,611 ÷ 1,000 × $5.00–$15 = $3,590 – $10,780

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.