Creator earnings
How much does BUTTONSCARVES make?
About $6,520 to $20,500 for one sponsored post on Instagram and TikTok, or $339,140 to $1,066,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @buttonscarves | 1.2M followers | $5,580 – $16,730 |
| TikTok @buttonscarves | 376.6K followers | $942 – $3,770 |
| All accounts | $6,520 – $20,500 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,580 – $16,730
- TikTok 376,603 ÷ 1,000 × $2.50–$10 = $942 – $3,770
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.