Creator earnings
How much does Burger King make?
About $13,090 to $42,570 for one sponsored post on Instagram, TikTok, and X, or $680,680 to $2,213,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @burgerking | 2M followers | $7,110 – $21,330 |
| TikTok @burgerking | 1.7M followers | $3,300 – $13,190 |
| X @burgerking | 1.8M followers | $2,680 – $8,050 |
| All accounts | $13,090 – $42,570 |
Show the math
- Instagram 1,000,000 × √2 ÷ 1,000 × $5.00–$15 = $7,110 – $21,330
- TikTok 1,000,000 × √1.7 ÷ 1,000 × $2.50–$10 = $3,300 – $13,190
- X 1,000,000 × √1.8 ÷ 1,000 × $2.00–$6.00 = $2,680 – $8,050
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.