Creator earnings
How much does Burberry make?
About $33,380 to $105,870 for one sponsored post on Instagram, TikTok, and X, or $1,735,760 to $5,505,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @burberry | 19.9M followers | $22,290 – $66,880 |
| TikTok @burberry | 5.2M followers | $5,700 – $22,810 |
| X @Burberry | 7.3M followers | $5,390 – $16,180 |
| All accounts | $33,380 – $105,870 |
Show the math
- Instagram 1,000,000 × √19.9 ÷ 1,000 × $5.00–$15 = $22,290 – $66,880
- TikTok 1,000,000 × √5.2 ÷ 1,000 × $2.50–$10 = $5,700 – $22,810
- X 1,000,000 × √7.3 ÷ 1,000 × $2.00–$6.00 = $5,390 – $16,180
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.