Creator earnings
How much does Brooks Running make?
About $9,670 to $30,920 for one sponsored post on Instagram, Facebook, and TikTok, or $502,580 to $1,607,840 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @brooksrunning | 1M followers | $5,050 – $15,150 |
| Facebook @brooksrunning | 1.8M followers | $4,010 – $13,350 |
| TikTok @brooksrunning | 241.8K followers | $605 – $2,420 |
| All accounts | $9,670 – $30,920 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,050 – $15,150
- Facebook 1,000,000 × √1.8 ÷ 1,000 × $3.00–$10 = $4,010 – $13,350
- TikTok 241,841 ÷ 1,000 × $2.50–$10 = $605 – $2,420
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.