Creator earnings
How much does BrewDog make?
About $4,420 to $13,300 for one sponsored post on Instagram, YouTube, and TikTok, or $229,970 to $691,410 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @brewdogofficial | 784.4K followers | $3,920 – $11,770 |
| YouTube @BrewDogOfficial | 48.1K subscribers | $481 – $1,440 |
| TikTok @brewdogofficial | 8.6K followers | $22 – $86 |
| All accounts | $4,420 – $13,300 |
Show the math
- Instagram 784,447 ÷ 1,000 × $5.00–$15 = $3,920 – $11,770
- YouTube 48,100 ÷ 1,000 × $10–$30 = $481 – $1,440
- TikTok 8,629 ÷ 1,000 × $2.50–$10 = $22 – $86
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.