Creator earnings
How much does boohoo make?
About $25,750 to $82,220 for one sponsored post on Instagram, Facebook, and TikTok, or $1,339,000 to $4,275,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @boohoo | 11.3M followers | $16,840 – $50,520 |
| Facebook @boohoo.com | 3.9M followers | $5,920 – $19,740 |
| TikTok @boohoo | 1.4M followers | $2,990 – $11,960 |
| All accounts | $25,750 – $82,220 |
Show the math
- Instagram 1,000,000 × √11.3 ÷ 1,000 × $5.00–$15 = $16,840 – $50,520
- Facebook 1,000,000 × √3.9 ÷ 1,000 × $3.00–$10 = $5,920 – $19,740
- TikTok 1,000,000 × √1.4 ÷ 1,000 × $2.50–$10 = $2,990 – $11,960
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.