Creator earnings
How much does Bones Coffee make?
About $8,610 to $27,730 for one sponsored post on Facebook, YouTube, Instagram, and TikTok, or $447,820 to $1,441,960 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @bonescoffeecompany | 1.1M followers | $3,220 – $10,720 |
| YouTube @BonesCoffeeCompany | 230K subscribers | $2,300 – $6,900 |
| Instagram @bonescoffeecompany | 449.6K followers | $2,250 – $6,740 |
| TikTok @bonescoffee | 336.6K followers | $842 – $3,370 |
| All accounts | $8,610 – $27,730 |
Show the math
- Facebook 1,000,000 × √1.1 ÷ 1,000 × $3.00–$10 = $3,220 – $10,720
- YouTube 230,000 ÷ 1,000 × $10–$30 = $2,300 – $6,900
- Instagram 449,554 ÷ 1,000 × $5.00–$15 = $2,250 – $6,740
- TikTok 336,611 ÷ 1,000 × $2.50–$10 = $842 – $3,370
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.