Creator earnings
How much does Bob's Red Mill make?
About $2,680 to $8,080 for one sponsored post on Instagram and TikTok, or $139,120 to $420,260 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @bobsredmill | 521.1K followers | $2,610 – $7,820 |
| TikTok @bobsredmill | 26.2K followers | $65 – $262 |
| All accounts | $2,680 – $8,080 |
Show the math
- Instagram 521,064 ÷ 1,000 × $5.00–$15 = $2,610 – $7,820
- TikTok 26,161 ÷ 1,000 × $2.50–$10 = $65 – $262
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.