Creator earnings
How much does Bobbie make?
About $1,130 to $3,560 for one sponsored post on Instagram and TikTok, or $58,920 to $185,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @bobbie | 194.4K followers | $972 – $2,920 |
| TikTok @bobbiebabyco | 64.3K followers | $161 – $643 |
| All accounts | $1,130 – $3,560 |
Show the math
- Instagram 194,372 ÷ 1,000 × $5.00–$15 = $972 – $2,920
- TikTok 64,327 ÷ 1,000 × $2.50–$10 = $161 – $643
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.