Creator earnings
How much does BMW make?
About $54,450 to $175,230 for one sponsored post on Instagram, Facebook, and TikTok, or $2,831,400 to $9,111,960 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @bmw | 44.4M followers | $33,330 – $99,990 |
| Facebook @BMW | 21.3M followers | $13,840 – $46,120 |
| TikTok @bmw | 8.5M followers | $7,280 – $29,120 |
| All accounts | $54,450 – $175,230 |
Show the math
- Instagram 1,000,000 × √44.4 ÷ 1,000 × $5.00–$15 = $33,330 – $99,990
- Facebook 1,000,000 × √21.3 ÷ 1,000 × $3.00–$10 = $13,840 – $46,120
- TikTok 1,000,000 × √8.5 ÷ 1,000 × $2.50–$10 = $7,280 – $29,120
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.