Creator earnings
How much does Black Rifle Coffee Company make?
About $8,550 to $27,160 for one sponsored post on Instagram and TikTok, or $444,600 to $1,412,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @blackriflecoffee | 2M followers | $7,030 – $21,100 |
| TikTok @blackriflecoffee | 606.3K followers | $1,520 – $6,060 |
| All accounts | $8,550 – $27,160 |
Show the math
- Instagram 1,000,000 × √2 ÷ 1,000 × $5.00–$15 = $7,030 – $21,100
- TikTok 606,266 ÷ 1,000 × $2.50–$10 = $1,520 – $6,060
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.