Creator earnings
How much does Benefit Cosmetics US make?
About $26,720 to $84,570 for one sponsored post on Instagram, Facebook, TikTok, and YouTube, or $1,389,440 to $4,397,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @benefitcosmetics | 9.4M followers | $15,350 – $46,050 |
| Facebook @benefitcosmetics | 6.2M followers | $7,450 – $24,830 |
| TikTok @benefitcosmetics | 769.2K followers | $1,920 – $7,690 |
| YouTube @benefitcosmetics | 200K subscribers | $2,000 – $6,000 |
| All accounts | $26,720 – $84,570 |
Show the math
- Instagram 1,000,000 × √9.4 ÷ 1,000 × $5.00–$15 = $15,350 – $46,050
- Facebook 1,000,000 × √6.2 ÷ 1,000 × $3.00–$10 = $7,450 – $24,830
- TikTok 769,168 ÷ 1,000 × $2.50–$10 = $1,920 – $7,690
- YouTube 200,000 ÷ 1,000 × $10–$30 = $2,000 – $6,000
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.