Creator earnings
How much does Ben & Jerry's make?
About $12,790 to $43,500 for one sponsored post on Instagram, TikTok, and YouTube, or $665,130 to $2,262,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @benandjerrys | 2M followers | $7,110 – $21,320 |
| TikTok @benandjerrys | 4.2M followers | $5,120 – $20,500 |
| YouTube @benandjerrys | 56.1K subscribers | $561 – $1,680 |
| All accounts | $12,790 – $43,500 |
Show the math
- Instagram 1,000,000 × √2 ÷ 1,000 × $5.00–$15 = $7,110 – $21,320
- TikTok 1,000,000 × √4.2 ÷ 1,000 × $2.50–$10 = $5,120 – $20,500
- YouTube 56,100 ÷ 1,000 × $10–$30 = $561 – $1,680
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.