Creator earnings
How much does Bass Pro Shops make?
About $13,210 to $42,710 for one sponsored post on Instagram, Facebook, and TikTok, or $686,920 to $2,220,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @bassproshops | 1.6M followers | $6,420 – $19,250 |
| Facebook @bassproshops | 3.5M followers | $5,580 – $18,600 |
| TikTok @bassproshops | 485.6K followers | $1,210 – $4,860 |
| All accounts | $13,210 – $42,710 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,420 – $19,250
- Facebook 1,000,000 × √3.5 ÷ 1,000 × $3.00–$10 = $5,580 – $18,600
- TikTok 485,634 ÷ 1,000 × $2.50–$10 = $1,210 – $4,860
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.