Creator earnings
How much does Balenciaga make?
About $29,900 to $96,910 for one sponsored post on Instagram, TikTok, and Facebook, or $1,554,800 to $5,039,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @balenciaga | 15M followers | $19,350 – $58,050 |
| TikTok @balenciaga | 4.9M followers | $5,550 – $22,200 |
| Facebook @Balenciaga | 2.8M followers | $5,000 – $16,660 |
| All accounts | $29,900 – $96,910 |
Show the math
- Instagram 1,000,000 × √15 ÷ 1,000 × $5.00–$15 = $19,350 – $58,050
- TikTok 1,000,000 × √4.9 ÷ 1,000 × $2.50–$10 = $5,550 – $22,200
- Facebook 1,000,000 × √2.8 ÷ 1,000 × $3.00–$10 = $5,000 – $16,660
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.