Creator earnings
How much does ATHLETA make?
About $6,550 to $20,920 for one sponsored post on Instagram, TikTok, and YouTube, or $340,390 to $1,087,740 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @athleta | 1M followers | $5,080 – $15,230 |
| TikTok @athleta | 516.5K followers | $1,290 – $5,160 |
| YouTube @athleta | 17.6K subscribers | $176 – $528 |
| All accounts | $6,550 – $20,920 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,080 – $15,230
- TikTok 516,461 ÷ 1,000 × $2.50–$10 = $1,290 – $5,160
- YouTube 17,600 ÷ 1,000 × $10–$30 = $176 – $528
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.