Creator earnings
How much does ASOS make?
About $30,710 to $98,540 for one sponsored post on Instagram, Facebook, and TikTok, or $1,596,920 to $5,124,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @asos | 14.6M followers | $19,100 – $57,300 |
| Facebook @ASOS | 6.8M followers | $7,830 – $26,110 |
| TikTok @asos | 2.3M followers | $3,780 – $15,130 |
| All accounts | $30,710 – $98,540 |
Show the math
- Instagram 1,000,000 × √14.6 ÷ 1,000 × $5.00–$15 = $19,100 – $57,300
- Facebook 1,000,000 × √6.8 ÷ 1,000 × $3.00–$10 = $7,830 – $26,110
- TikTok 1,000,000 × √2.3 ÷ 1,000 × $2.50–$10 = $3,780 – $15,130
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.