Creator earnings
How much does Article make?
About $5,120 to $15,350 for one sponsored post on Instagram and TikTok, or $266,110 to $798,180 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @article | 1M followers | $5,110 – $15,320 |
| TikTok @articlemodern | 3K followers | $7.42 – $30 |
| All accounts | $5,120 – $15,350 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,110 – $15,320
- TikTok 2,966 ÷ 1,000 × $2.50–$10 = $7.42 – $30
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.