Creator earnings
How much does Arc'teryx make?
About $8,740 to $27,630 for one sponsored post on Instagram and TikTok, or $454,480 to $1,436,760 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @arcteryx | 2.1M followers | $7,320 – $21,970 |
| TikTok @arcteryx | 566.4K followers | $1,420 – $5,660 |
| All accounts | $8,740 – $27,630 |
Show the math
- Instagram 1,000,000 × √2.1 ÷ 1,000 × $5.00–$15 = $7,320 – $21,970
- TikTok 566,431 ÷ 1,000 × $2.50–$10 = $1,420 – $5,660
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.