Creator earnings
How much does Anthropologie make?
About $20,190 to $67,140 for one sponsored post on Instagram, TikTok, and Facebook, or $1,049,880 to $3,491,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @anthropologie | 4.9M followers | $11,110 – $33,320 |
| TikTok @anthropologieofficial | 4.5M followers | $5,300 – $21,210 |
| Facebook @Anthropologie | 1.6M followers | $3,780 – $12,610 |
| All accounts | $20,190 – $67,140 |
Show the math
- Instagram 1,000,000 × √4.9 ÷ 1,000 × $5.00–$15 = $11,110 – $33,320
- TikTok 1,000,000 × √4.5 ÷ 1,000 × $2.50–$10 = $5,300 – $21,210
- Facebook 1,000,000 × √1.6 ÷ 1,000 × $3.00–$10 = $3,780 – $12,610
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.