Creator earnings
How much does American Eagle make?
About $22,810 to $73,790 for one sponsored post on Facebook, Instagram, TikTok, and YouTube, or $1,185,990 to $3,836,980 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @americaneagle | 11.6M followers | $10,210 – $34,030 |
| Instagram @americaneagle | 3.9M followers | $9,860 – $29,570 |
| TikTok @americaneagle | 790.5K followers | $1,980 – $7,900 |
| YouTube @americaneagle | 70.7K subscribers | $707 – $2,120 |
| Facebook @americaneaglecom | 16.8K followers | $50 – $168 |
| All accounts | $22,810 – $73,790 |
Show the math
- Facebook 1,000,000 × √11.6 ÷ 1,000 × $3.00–$10 = $10,210 – $34,030
- Instagram 1,000,000 × √3.9 ÷ 1,000 × $5.00–$15 = $9,860 – $29,570
- TikTok 790,492 ÷ 1,000 × $2.50–$10 = $1,980 – $7,900
- YouTube 70,700 ÷ 1,000 × $10–$30 = $707 – $2,120
- Facebook 16,826 ÷ 1,000 × $3.00–$10 = $50 – $168
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.