Creator earnings
How much does Alphalete make?
About $6,010 to $18,430 for one sponsored post on Instagram and TikTok, or $312,520 to $958,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @alphalete | 1.3M followers | $5,620 – $16,870 |
| TikTok @alphaleteathletics | 156.1K followers | $390 – $1,560 |
| All accounts | $6,010 – $18,430 |
Show the math
- Instagram 1,000,000 × √1.3 ÷ 1,000 × $5.00–$15 = $5,620 – $16,870
- TikTok 156,126 ÷ 1,000 × $2.50–$10 = $390 – $1,560
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.