Creator earnings
How much does Alo Yoga make?
About $12,250 to $39,190 for one sponsored post on Instagram and TikTok, or $637,000 to $2,037,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @aloyoga | 3.9M followers | $9,820 – $29,460 |
| TikTok @alo | 973.4K followers | $2,430 – $9,730 |
| All accounts | $12,250 – $39,190 |
Show the math
- Instagram 1,000,000 × √3.9 ÷ 1,000 × $5.00–$15 = $9,820 – $29,460
- TikTok 973,354 ÷ 1,000 × $2.50–$10 = $2,430 – $9,730
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.