Creator earnings
How much does Allbirds make?
About $2,600 to $7,850 for one sponsored post on Instagram and TikTok, or $135,030 to $408,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @allbirds | 510.6K followers | $2,550 – $7,660 |
| TikTok @weareallbirds | 18.7K followers | $47 – $187 |
| All accounts | $2,600 – $7,850 |
Show the math
- Instagram 510,629 ÷ 1,000 × $5.00–$15 = $2,550 – $7,660
- TikTok 18,723 ÷ 1,000 × $2.50–$10 = $47 – $187
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.