Creator earnings
How much does Alani Nu make?
About $8,830 to $29,080 for one sponsored post on Instagram and TikTok, or $459,160 to $1,512,160 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @alaninutrition | 1.5M followers | $6,220 – $18,660 |
| TikTok @alaninutrition | 1.1M followers | $2,610 – $10,420 |
| All accounts | $8,830 – $29,080 |
Show the math
- Instagram 1,000,000 × √1.5 ÷ 1,000 × $5.00–$15 = $6,220 – $18,660
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,610 – $10,420
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.