Creator earnings
How much does Aerie make?
About $7,710 to $24,100 for one sponsored post on Instagram and TikTok, or $401,020 to $1,253,200 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @aerie | 1.8M followers | $6,740 – $20,210 |
| TikTok @aerie | 388.8K followers | $972 – $3,890 |
| All accounts | $7,710 – $24,100 |
Show the math
- Instagram 1,000,000 × √1.8 ÷ 1,000 × $5.00–$15 = $6,740 – $20,210
- TikTok 388,752 ÷ 1,000 × $2.50–$10 = $972 – $3,890
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.