Creator earnings
How much does adidas make?
About $36,100 to $117,090 for one sponsored post on Instagram and TikTok, or $1,877,200 to $6,088,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @adidas | 29.8M followers | $27,310 – $81,940 |
| TikTok @adidas | 12.4M followers | $8,790 – $35,150 |
| All accounts | $36,100 – $117,090 |
Show the math
- Instagram 1,000,000 × √29.8 ÷ 1,000 × $5.00–$15 = $27,310 – $81,940
- TikTok 1,000,000 × √12.4 ÷ 1,000 × $2.50–$10 = $8,790 – $35,150
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.