Creator earnings
How much does & Fitch make?
About $12,090 to $37,110 for one sponsored post on Instagram and TikTok, or $628,520 to $1,929,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @abercrombie | 5M followers | $11,230 – $33,680 |
| TikTok @abercrombie | 342.6K followers | $857 – $3,430 |
| All accounts | $12,090 – $37,110 |
Show the math
- Instagram 1,000,000 × √5 ÷ 1,000 × $5.00–$15 = $11,230 – $33,680
- TikTok 342,641 ÷ 1,000 × $2.50–$10 = $857 – $3,430
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.